Juventus Pennant Design for Coppa Italia Finale

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Juventus Official Pennant Design for Coppa Italia Finale

Juventus organised an international competition in cooperation with Socios. For the first time ever, Juventus fans across the world had the chance to design the club’s pennant to be exchanged with Atalanta in the Coppa Italia Final on May 19th 2021.

The winning pennant design was made and announced on the game day. The pennant was presented together with new jersey kits.

These are the official photography published by Juventus that present the winning fan pennant design at the Mapei Stadium – Città del Tricolore.

Juventus • Socios • Coppa Italia Final • Italy 19.05.2021 • Ahmet Prosic

International Contest Juventus Official Pennant Design • Place No.1 Ahmet Prosic

Juventus • Socios • Coppa Italia Final • Italy 19.05.2021

International Contest Juventus Official Pennant Design • Place No.1 Ahmet Prosic

Juventus • Socios • Coppa Italia Final • Italy 19.05.2021

International Contest for Juventus Official Pennant Design • Place No.1 Ahmet Prosic

Juventus • Socios • Coppa Italia Final • Italy 19.05.2021

The Concept

Pennant design is based on Juventus’ recognizable stripes. The graphic style of the stripes is inspired by their jersey kits. Since the pennant is specially designed for the Copa Italia cup finale, the stripes are coloured in green, red and white, which are the colours of the Italian flag.